Bringing Wholesome Snacking to the UK Market: Palse & House of Britannia Partnership

We specialise in identifying high-potential brands and bringing them to the UK market, ensuring they are competitively priced while maintaining quality. Our expertise lies in sourcing, adapting, and launching products that deliver strong consumer appeal at a fraction of the price of leading brands. One of our recent success stories is PALSE, a brand that transforms pulses into high-protein, low-fat snacks. Already well-established in Europe, PALSE was looking for the right partner to enter the UK market—HOB was the perfect fit.

While the UK snacking market is highly competitive, there is growing demand for healthier alternatives to traditional crisps and nuts. However, launching a new brand requires more than just great products—it needs:

• Retailer acceptance: one way to achieve this was a creating convenience exclusive range of variants price-mark packs to position for success in the wholesale and convenience channel. Leveraging our relationships across the UK wholesale and convenience sector, we position PALSE as a value-for-money, healthy snacking alternative that retailers can confidently stock.
• Regulatory compliance: we worked to adapt pack sizes, recipes, labelling and nutritional claims to meet UK HFSS regulations.
• Market strategy: with market research utilising the latest data, further input from Lumina and our hand picked retailer panel, we tailored the product range and pricing to maximise uptake in the impulse snacking space. We are implementing in-store activations to drive trial and awareness, a social media campaign to build brand engagement and sampling to introduce PALSE to more UK consumers

Through our work, PALSE is now set to establish itself as a leading healthy snacking brand in the UK. Retailers can expect a strong-value product that resonates with the growing demand for protein-rich, HFSS-compliant snacks.

HOB continues to explore new flavours and formats to expand the PALSE range, ensuring sustained consumer interest and sales growth. Additionally, PALSE’s commitment to sustainability, as a 1% for the Planet member, aligns with growing retailer and consumer priorities around ethical sourcing.

The Old Mill, Blisworth Hill Farm,
Stoke Road, Blisworth NN7 3DB