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Bringing Affordable Quality: House of Britannia & Hyson Tea Collaboration

Working closely with the team at Hyson, we developed a range of vibrant, fruit-infused black teas. Together, we fine-tuned the flavours and bag sizes, ensuring the product was not only cost-effective but also delicious and satisfying. We also collaborated on the packaging and artwork, bringing a fresh, appealing product to market.

The success of this initial range laid the foundation for expanding the offering. We soon developed a larger pack of everyday black tea, providing excellent value for retailers and consumers alike. Benchmarking the product for taste and quality against larger, well-known UK brands, we ensured Hyson’s teas delivered a great experience at an accessible price point.

Through this collaboration, HOB Ltd is playing a key role in building Hyson’s presence in the UK market, meeting consumer demand for affordable yet high-quality teas. We’re proud to help retailers offer a competitively priced tea range that doesn’t compromise on flavour or quality.

"HOB Ltd has partnered with Hyson Tea to introduce quality teas at entry-level price points, meeting retailer demands and consumer preferences for value. Our journey began when a leading retailer approached us with a brief to create a small pack of fruit-flavored black teas that would hit a competitive price point, without compromising on quality."

Mr. Lushantha De Silva, Founder & Managing Director, Empire Brands (Pvt) Ltd, Sri Lanka

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