Standout Confectionery: Innovative Branding & Novelty Packaging for the UK Market

We love to develop innovative products that captivate consumers and stand out on retail shelves. One of our recent projects involved creating a unique range of gummy sweets tailored to the UK market, combining distinctive branding, novel packaging and exceptional product quality.

The UK confectionery market is highly competitive, with numerous established brands vying for consumer attention. To successfully penetrate this market, we needed to:

• Develop distinctive branding that captures consumer interest.
• Source innovative packaging that adds novelty and appeals to impulse buyers.
• Ensure superior product quality and taste to encourage repeat purchases.
• Offer a value-for-money proposition that allows retailers to price competitively.

We developed a brand identity (partnered with Oomph Design) that is both eye-catching and memorable, ensuring it stands out in a crowded confectionery aisle. Our team sourced innovative packaging shapes that not only protect the product but also enhance its visual appeal, adding a fun element that attracts consumers. Partnering with Zuckerkuss, we focused on creating gummy sweets with delightful textures and great flavours, ensuring they meet high-quality standards.

Our range comprised a selection of products designed to cater to diverse consumer preferences:

• King Kola: Classic cola bottle gummies with an intensified flavour.
• King Berry: A tangy mix of strawberry and raspberry sour gummies.
• Grizzly Gums: Assorted flavour gummy bears offering a traditional favourite.
• Grizzly Gums Sour: A sour variant of our gummy bears for those who enjoy a tangy twist.

Looking ahead, House of Britannia is committed to continuous innovation, exploring new flavours and product formats to keep our confectionery range exciting and relevant to consumers.

The Old Mill, Blisworth Hill Farm,
Stoke Road, Blisworth NN7 3DB